This past year, a lot of small businesses realized they had to move their offerings online. Part of that initiative may have involved:, setting up an online store, creating an online brand synced with the brick-and-mortar, and making a local shop a global go-to.
In the United States alone, online sales grew over 31% from the first quarter to the second, while retail fell nearly 4% in the same period. Customers are looking for digital ways to support their favorite businesses. Allowing your customers to buy from your brand directly through your eCommerce shop is a great way to achieve that and maintain your customer base.
As most small or local shops know, a big part of online brand recognition is your Logo. It’s how a customer recognizes that they have landed on your social media pages or your website and can associate it with your physical location. Whether you’re a new business or entirely new to the world of eCommerce, there’s never been a better time to refresh your brand and try something new to stand out online.
Logo Trends for 2021
A great starting point for a logo is to think of your company’s mission and who your target customer is. Your Logo should resonate with both and represent who you are or what you offer. The best logos are those that connect with the brand and resonate with your audience. You can see some of the top rebrands for 2020 included a change to bright colors and imagery, hand-drawn art styles, and simplicity in design overall.
Logo Trends for 2021: Colour
Bright colors and gradients are (back) in! Ensure that the colors you choose are something you can work with on your website and social, but also in print. Not every color on a screen translates well off-screen. If your Logo needs to be on packaging, for example, it’s best to test your Logo in print before finalizing the design. Keep your colors bright, positive, and connected to your brand.
Logo Trends for 2021: Art Style
For the past couple of years, a popular trend, possibly inspired by MailChimp’s 2018 rebrand, has been to incorporate hand-drawn elements. Custom-drawn elements can instantly allow a customer to recognize a brand even without the Logo in view and are a great way to differentiate from other companies. You may need to hire a graphic designer to create an extensive line of hand-drawn elements for you to use, but other resources are available, such as blush-a design that offers free collections of art.
Logo Trends for 2021: Simplicity
Simplicity is key to understanding, making sense that text, fonts, and shapes are all about simplicity. It’s essential to make sure that your fonts are legible, your profiles have clean lines, and none of your text or imagery blurs together or overlaps confusingly.
How to Make a Logo Online
Many business owners believe that logo making is expensive. You don’t necessarily need to have a full-time designer on your team to create the brand you want. You can make your Logo online or hire a freelancer with graphic design expertise to create one for you.
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