Richard Lau, the founder of LOGO.com, sat in with Nicole Davidson in her Negotiation In Real Life podcast to talk about the tips and tricks of successful negotiations. With almost 30 years of business experience under his belt, Richard shares personal stories about the highs and lows of negotiations. People…

Every conversation you spark with a consumer, whether online or directly, tells them a little about you and your business — and this personality is called a brand persona. Truth be told, a brand persona has the potential to impact whether a customer makes purchasing decisions and, in the best-case…

Content dominates the digital world of today, and visual communication is an essential aspect of it all. Grow your business with excellent visual communication principles that propel you to new and greater heights. Effective visual communication strategies require an extensive understanding of your brand, its mission, and its values. Your…

Startup tools ease the process of building a new business. The thought of doing it all without any help can be daunting, but once you get familiar with convenient and easy-to-use tools, it becomes less intimidating. Usually, the primary concern of every aspiring entrepreneur is keeping their startup costs as…

All the visuals you chance upon on the web have different image files attached to them. Even designs on paper, plastic, a variety of merchandise are products of different image files created digitally. These images occur in various formats, and each design is intended and optimized for a specific purpose. …

Is it a good idea to design a logo in Photoshop? Photoshop appears to be able to do everything from its editing abilities to its extensive graphic work. It might seem like an easy assumption to deduce that Photoshop would also be great for designing logos, but the opposite is…

Learning about Gen Z marketing is essential as generational shifts play a crucial role in how you choose to optimize your business strategies. Now, who falls under Generation Z, and how would they impact your marketing and advertising schemes? Members of Generation Z, also known as Gen Z, are individuals…

What is a style guide, you ask? Why do you need it? Well, even if you have an iconic brand logo design and identity system, you should not expect people to know how to deal with your brand effectively. To ensure consistency in how your brand appears, you’ll need a…

Are you thinking of starting a small business at home? The secret to success when starting a small business from home is this: Be passionate about your work and enjoy the process of building a business from the ground up. Starting a small business from home allows you the freedom…