In today’s interconnected world, the premise of brand-building gets increasingly broader and more hazy. You may be familiar with the term “brand,” but do you know what it takes to build one. Building a brand is a journey of self-awareness, conviction, and finding yourself in your business. Whether you’re a…

In today’s interconnected world, the premise of brand-building gets increasingly broader and more hazy. You may be familiar with the term “brand,” but do you know what it takes to build one? Building a brand is a journey of self-awareness, conviction, and finding yourself in your business. Whether you’re a…

A brand thrives because of the perceptions it triggers among consumers, which is why a strong brand personality becomes an essential cog in your branding journey. Just like people, a brand’s personality can take different shapes depending on what emotion or action you would like to invoke from your target…

A brand that has good things spoken about it is more attractive to customers, and this can be made possible only with brand monitoring. Monitoring a brand doesn’t magically make customers love your brand. Instead, it gives you complete visibility of current and possible future threats to your brand’s reputation…

If you have a great brand and need to take it to its intended consumers, then buying behavior is one of the key subjects that should mark your curriculum. There are several books out there that help you understand how buyers behave online and what drives this behavior. It’s a…

If you’re starting out as a video creator, you might be wondering what the best video editing software for YouTube is. With plenty of options on the market, the decision boils down to what your objectives are with the projects. Some creators might prefer speed, some may need composting and…

‍Brand image vs. brand identity — both subjects have much to do with consumer opinion, but they have a distinct difference. As Jeff Bezos, the founder of Amazon, once said, “Branding is what people say about you when you’re not in the room.” This is a fitting statement regarding brand…

When you think about starting your business, the obvious social media platforms to promote your business generally include Facebook, Twitter, Pinterest, and Instagram. However, you could find a wealth of value once you learn how to use LinkedIn for business. The platform has earned its stripes as the world’s biggest…

There’s a lot of debate, deliberation, and delirium when it comes to a group of individuals picking the best business books. However, as a budding entrepreneur, what is best for you is not only a dose of inspiration but ample hacks, tricks, and techniques to hone your craft while managing…