Founders Interview with Shane Barker

Q1. Tell us a little bit about your journey. What brought you to where you are now?

I started my journey in the restaurant industry. Busser, server, bartender — I’ve done all of these jobs. I also travelled all over the US and opened up branches for a restaurant called, “

Q2. Digital marketing is getting competitive by the minute — how do you keep yourself up-to-date and motivated?

Digital marketing has always been a very dynamic field. There is always a new tool coming out and the rules of the game are constantly changing. To thrive in such an environment, you have to be very curious. The minute you think that you know everything is the minute you’re setting yourself up for failure.

Q3. Your top three advice to new marketers — those who’re still trying to figure out the ropes of the game.

Firstly, invest in building your visibility online and just sharing interesting information in your chosen niche. It can go a long way in building your authority and trust. Secondly, be hungry to learn new things. It can open up a lot of doors that you never knew existed. Lastly, focus on building genuine relationships with your target audience. If you are only trying to sell your product, your audience can usually tell.

Q4. What’s the story behind your logo? How did you come up with it?

We’re all about helping businesses grow. With a rocket, we’re trying to depict the growth that we can help companies achieve. It took us about three months to come up with it. Before we finalized this one, we went over hundreds of different logos. We zeroed in on this one because we think it represents increasing sales and growth well.

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